Amethyst ranges in color from pale lilac to deep purple. The pale colors are sometimes called "Rose de France" and can be seen set in Victorian Jewelry. The deep colors are the most valuable, particularly a rich purple, creating the gem we know today.

Amethyst is mined in Brazil, Uruguay, Bolivia and Argentina,  as well as in Zambia, Namibia and other African countries.
Zambian Amethyst from Kalomo is considered one of the richest in the world with a deep purple colour and flashes of red termed as Siberian Amethyst.